Empowering messages of strength for Filipino frontliners, leading media and creative agency Havas Ortega transformed digital billboards all over Metro Manila into digital comic books featuring frontliners as superheroes. The agency’s “Frontline Heroes” is a tribute to the Filipinos who brave the dangers of the outside world so the rest of the country can survive inside their homes.
Characters from Frontline Heroes like Commander Doctor (doctors), Power Packners (cashier and supermarket baggers), Kidlat Rider (delivery drivers), Incredible Guard (security guards), Super Nurse (nurses) and Truth Twins (journalists and cameramen) are now being displayed along Metro Manila’s main thoroughfares, raising the morale of our already tired and weary COVID-19 fighters in Alabang, Makati, Mandaluyong, Marikina, Pasig, and Quezon City.
Havas Ortega urges the public to join the campaign by using #TuloyAngLaban online and tagging frontliners in their personal messages of encouragement and gratitude. Through this, Frontline Heroes can reach frontliners all over the country.
This campaign was developed by Havas Ortega in partnership with billboard companies HDI Admix, Inc., United Neon Advertising, Inc., Summit Outdoor Media, Luneta Advertising, Inc., Full Linkage (FULITECH) Philippines, Inc., the Out Of Home Advertising Association Of the Philippines (OHAAP) and the Outdoor Media Advocacy Group (OMAG).
Follow the Frontline Heroes story on Havas Ortega’s Facebook Page. Join the campaign by using #TuloyAngLaban and #FrontlineHeroesPH on social media.
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