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Meet Yellow Cab’s talented brand ambassadors joining the So Worth It Squad

Meet Yellow Cab’s talented brand ambassadors joining the So Worth It Squad

Today’s generation of hustlers get a lot of flak by virtue of their age, but if Yellow Cab’s So Worth It Squad is anything to go by, it is that they embody the hunger, grit, and courage needed to make big things happen. These individuals and groups has taken the unconventional path, showing how important it is to have that ever-present fuel to be more, do more, and give more.

After securing indie folk-pop band Ben&Ben, Yellow Cab has welcomed eight more personalities to its list of brand ambassadors: filmmaker, columnist, musician, and production studio head Quark Henares; dynamic streetwear duo Emil and Vince Javier of Don’t Blame the Kids (DBTK); visual artist and muralist Anina Rubio; collegiate basketball stand-outs UP Fighting Maroons; writer, editor, and mental health advocate Pam Pastor; social entrepreneur Anya Lim; stand-up comic Red Ollero; and writer, performer, filmmaker, host, and dance teacher Mika Fabella.

“The So Worth It Squad is comprised of individuals who we feel best represent the values that we also stand for as a brand—resilience, ingenuity, and grit,” said Charlene Sapina, Marketing Operations Head of Yellow Cab Pizza Co. “They are those who have never been shy about taking risks and pushing the boundaries of what’s possible, leveraging on skills, love for their craft, and hunger for what they believe is so worth it.”

They may come from different backgrounds, but for Ben&Ben lead singer Miguel Guico, the So Worth It Squad have a great thing in common—a healthy appetite for possibilities.

Filmmaker Quark Henares shares that another trait that the So Worth It Squad share is a thirst for their craft.

The So Worth It Squad is not just notable for being mavericks in their respective fields. Visual artist and muralist Anina Rubio shares that at the root of all their stories is a deeper hunger, one for meaningful work that will touch the lives of a lot of Filipinos.

As a brand, Yellow Cab understands what it means to be the challenger and the kind of hustle it takes to realize what Filipinos believe is so worth it. It hopes that in sharing their stories, the So Worth It Squad would inspire more Filipinos to stay hungry, to keep hustling, and to power through until they make it. For more information about Yellow Cab’s So Worth It Squad, please visit yellowcabpizza.com/soworthitsquad/.

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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