Jollibee returns with a new set of heartwarming Kwentong Jollibee episodes that will remind viewers to keep their faith in love, showcasing how it always prevails in spite of heartbreaks, rejections, and challenges that come along. Jollibee held an exclusive screening at the Bonifacio High Street Central Square Cinema in Bonifacio Global City to give media a first glimpse of the much-anticipated Valentine’s series.
Directed by Ianco dela Cruz the episode “Choice” revolves around the story of Ann, a young woman who is torn between two men in her life. Sharing intimate moments with her long-time best friend Paul, she also begins to find comfort in a new companion—Jay, a co-worker who inspire her to discover a different side of herself.
“Proposal” episode follows the story of Hans, a young man ready to spend forever with the love of his life. In an unexpected turn of events, his fairytale is shattered and he faces the challenge of rebuilding himself. Little by little, he picks himself back up with help from unexpected places. The episode is directed by Joel Ruiz.
Director Pepe Diokno narrates a battle fought for love with “Anniversary”. Jason’s pursuit of a successful career spells trouble for his long-term relationship with Claire. Devoting his energy and passion to his work, he starts to take Claire for granted. Should Jason and Claire fight for their love or are they meant to go their separate ways?
Last year, Jollibee took Valentine’s Day by storm and inspired millions of Filipinos to believe in the power of love with the 2018 Kwentong Jollibee Valentine’s Day episodes – “Homecoming,” “Signs,” and “Status”—which pooled in 167 million in reach on Facebook, and hit over 63 million views on both Facebook and YouTube. It was also the only Philippine brand to make it as a finalist at the New York Festivals International Advertising Awards in 2018, in the Creative Marketing Effectiveness category.