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Korean actress Son Ye Jin joins Smart Communications launches ‘Simple, Smart Ako’ campaign

Korean actress Son Ye Jin joins Smart Communications launches ‘Simple, Smart Ako’ campaign

South Korean superstar Son Ye Jin is making her mark as the new face of Smart Signature, the postpaid brand of mobile services provider Smart Communications, Inc.

The big announcement came two months after PLDT’s wireless subsidiary launched its ‘Simple, Smart Ako’ campaign, which set off a strong clamor for Smart to bring Son Ye Jin under its fold and closer to her Filipino fans.

“As an actress, I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon,” says Son Ye Jin, who earned the title ‘Queen of Melodramas’ in South Korea for her string of hit series and movies.

“Simple. Smart Ako.”

In Smart’s latest TV ad, Son Ye Jin confidently rides a motorcycle and navigates the city through the fast lane, alluding to the prioritized, worry-free, and elevated lifestyle that Smart Signature provides its customers, powered by the country’s fastest mobile data network. The ad also powerfully ends with Son Ye Jin affirming, “Simple. Smart Ako.”

Prioritized, worry-free, and elevated lifestyle

With Smart Signature, subscribers are prioritized to get first dibs on new technology and mobile innovation as well as the latest digital content. The recent launch of Smart 5G as a commercial service is proof of this as the initial phase covers provision for all Smart Signature customers, who can now enjoy blazing-fast data speeds on Smart 5G-certified devices at select Smart 5G spots in Metro Manila.

Smart Signature also keeps postpaid subscribers worry-free as it caters to different lifestyles by offering SIM-Only or Device Plans that come in S, M, L, and XL. Each plan features generous data inclusions starting at 5 GB for only P999 per month to up to 60 GB for only P2,999 per month, so customers can go from virtual work meetings to streaming the latest K-dramas on their phone with ease.  

Smart Signature also delivers an elevated lifestyle for loyal customers, who can enjoy perks and rewards through points earned via MVP Rewards, among other unique experiences and privileges awaiting subscribers throughout the year.

Make your mark with Smart Signature now! Learn more about the Smart Signature Plan perfect for your lifestyle at smart.com.ph/signature. Sign up as a new subscriber, or upgrade your current Smart Postpaid Plan at Smart Stores nationwide or the Smart Online Store at store.smart.com.ph.

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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