(L-R) TCL Marketing Head Shae Xiaoling Yu, TCL PH Chief Executive Officer Loyal Cheng, TCL Brand Endorser Kathryn Bernardo and TCL Brand Manager Joseph Cernitchez
TCL Electronics, a leading consumer electronics brand and the world’s top two TV brand, renews its enduring partnership between one of the country’s most beloved celebrities and the most influential endorser Kathryn Bernardo as their brand endorser.
The partnership was sealed at Baked Studios last February 6. Present in the contract signing were Loyal Cheng – TCL PH Chief Executive Officer (CEO), Shae Xiaoling Yu – Marketing Head and Joseph Cernitchez – Brand Manager.
This partnership is truly a match made for Kathryn as she vividly remembers her childhood having their TCL TV and the bonding moments with her family. Having grown up with the TCL brand. “I would remember that big gray box, wala pang smart TV dati and ang ganda ng memories ko with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.”
Aligning with TCL’s brand message of ‘Inspire Greatness’, Kathryn’s journey on becoming the most-sought-after actress in the Philippines has become an inspiration to a lot of people. She has become a perfect embodiment of empowerment and ambition that continues to illuminate and inspire more. Likewise, TCL continues to strive harder to develop and roll out innovative products to uplift the Filipino lifestyle.
As for TCL, the executives have all praises for the 27-year-old actress in helping the brand to set the trail as a leader in the industry.
Kathryn will be headlining upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners and Refrigerators.
TCL Electronics is also set to launch its newest air conditioner model in a few weeks. Likewise, TCL has a growing list of innovative consumer electronic products—from TVs and smart appliances such as Washing Machines, Air Conditioners, Refrigerators, and Air Purifiers. The company strongly upholds its promise to continue to Inspire Greatness for more Filipinos.
