In celebration of the cinema release of “Mission: Impossible – Fallout”, Kärcher has launched a promotional partnership with the sixth installment action spy movie, showing how impossible cleaning is possible through its products and paying homage to the iconic film franchise and some of the greatest stunts featured within.
In the Philippines, Kärcher welcomes the global “Making Impossible Cleaning Possible” campaign through a special block screening of Mission: Impossible – Fallout last July 25 at Greenbelt 3, Makati City and July 26 at Director’s Club, SM Megamall, Mandaluyong City. Kärcher also held an on-air radio and online trivia contest before the private viewing and gave away free movie tickets to lucky winners. Kärcher put up a photowall near the entrance of the cinema with a product display showcasing some of their cleaning devices: WD 1, SC 4 and the K5 Premium.
Based in Winnenden, Germany, Kärcher is the world’s leading provider of efficient, resource-conserving cleaning systems that cover home and professional cleaning. It currently has more than 12,000 employees in 67 markets under 110 subsidiary companies, and provides global service and support through its estimated 50,000 service and sale points.
“Mission: Impossible is a top-class film franchise that we are thrilled to partner with to show that many cleaning tasks that seem impossible, become a piece of cake with our appliances and we make reference to this as well in our commercials with a twinkle in our eye”, explains Bernd Rützler, Executive Vice President Corporate Marketing & Brand Management at the Alfred Kärcher GmbH & Co. KG.
For more information about the ongoing “Making Impossible Cleaning Possible” campaign, visit https://www.kaercher.com/us/mission-impossible-h-g.html or check out the video below:
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