Southeast Asia’s pioneer eCommerce platform Lazada wrapped up its 6.6 Mid-year Mega Sale, revealing top categories purchased by consumers as women and men’s clothing, and also personal care products.
In addition, LazMall, the platform’s specially curated channel for leading international and local brands, sales saw a 6X daily average uplift versus a normal day. Shoppers also maximized savings with vouchers as the eCommerce platform noted a 6X increase in daily vouchers redeemed compared to a normal day. Filipino shoppers also bagged over 50,000 skincare face masks during the first hour alone and over 40,000 dog food and treats were sold in just a day.
Lazada’s 6.6 Mid-Year Mega Sale also reflects the popularity of the platform’s Shoppertainment strategy, which blends shopping and entertainment to uplift shopping experiences for consumers, as nearly 1,000 hours of content were streamed on the app via LazLive—that’s equal to your favorite show running 24/7 for over a month!
Find out if you shopped the same items as your Ka-Lazadas this 6.6 Mid-year Mega Sale!