Century Pacific Food Inc. (CNPF), one of the largest branded food companies in the Philippines, held a virtual launch event last February 23 as they introduced its newest brand unMEAT, a 100% plant-based meat, made tasty from simple ingredients.
The launch of unMEAT was driven by a growing consumer demand to incorporate healthier food options into their diet, especially given the ongoing pandemic. This is evident in the shift of food trends on social media. Whereas in the past, food aficionados across the globe constantly debated on the best burgers, social media is now filled with discussions on which plant-based burger looks, tastes, smells, and even bleeds like real meat.
During the virtual launch, Michelin star chef Sau del Rosario and Samantha Ashley Lo, Winner Century Tuna Superbods 2020 was among the first to taste unMEAT products.
The taste is never compromised! It is as delicious as a regular meat patty, with a similar mouth-feel. unMEAT is packed with simple but nutritious ingredients. It is a good source of fiber and protein. It’s also cholesterol-free, trans fat-free, egg-free, and dairy-free.
It comes in four variants: Nuggets, Hungarian Sausages, Minced Meat and Burger Patty. CNPF aims to market the range as close to the price of real meat counterparts in keeping with its goal of providing affordable nutrition.
Here’s a video of our unMEAT products delivered to us by Century Pacific Food Inc.
“One of the biggest concerns about plant-based foods is that they are not delicious or as pleasing to the palate as real meat,” notes Nikki Dizon, a Senior Executive at CNPF. “But our Nutrition Science team took that as a challenge, and completely delivered by coming up with a meat alternative that unbelievably and undeniably looks, feels, and tastes like meat. Moreover, they made unMEAT using simple ingredients and extracted the nutrients from real food rather than synthetic compounds so it’s healthier and more affordable”
In the Philippines, unMEAT was first introduced through Shakey’s Pizza’s newest offering, the Goood Burger. It has since attracted a small cult following in the few weeks it has top-billed Shakey’s Pizza chain’s foray to burgers.
Following unMEAT’s successful initial rollout as Shakey’s Goood Burger, CNFP will also be partnering with more restaurants in the country. Additionally, the company’s Global Brands Team has started offering the product to customers across a network of 80 countries such as the USA, Singapore, China and the Middle East giving consumers in many parts of the world easy access to tasty, healthy, and affordable 100% plant-based meat alternative.
Suggested retail prices for the unMEAT products are as follows: unMEAT Burger Patties 226g PHP135, unMEAT Hungarian Sausages 225g PHP135, unMEAT Nuggets 200g PHP120 and unMEAT Giniling 200g PHP120.
unMEAT is now available via online shopping platforms:
- Swift Official Store: Shopee Mall and Lazada Mall
- Kitchen Marks: Shopee Mall and Lazada Mall
- Pacific Bay: pacificbay.com.ph/collections/plant-based-meat
- You may also go to Swift Meat E-Tindahan
Also available in supermarkets and specialty stores nationwide.
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