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Igloo Expands Footprint in the Philippines Cites Strategic Partnerships as Drivers for Growth

Igloo Expands Footprint in the Philippines  Cites Strategic Partnerships as Drivers for Growth

1st row from left to right: Country Managing Director Igloo Mario Berta, Etiqa President and CEO Rico Bautista. 2nd row from left to right: GCash VP and Head of Crypto and Insurtech Neil Trinidad, Digital Pilipinas Convenor & GeiserMaclang Co-founder Amor Maclang

Fresh from a successful US$19M Series B funding, regional insurtech company Igloo is building on its success in the Philippines with critical partnerships across different industries.

With a tech-savvy population and a low insurance penetration rate, the Philippines market offers solid potential for Igloo. Data from the Insurance Commission (IC) showed only three percent of the country’s adult population are covered with insurance protection.

Meanwhile, the domestic insurance industry has seen robust growth, with total gross written premiums rising 64.3 percent from Php 169.6 billion in the third quarter of 2016 to Php 278.7 billion in the same period in 2021.

Strong Philippine growth

Under the leadership of Country Managing Director Mario Berta, Igloo has cemented partnerships with insurance companies Etiqa, Malayan Insurance, PGA Sompo Insurance Corporation and Mercantile Insurance and over 12 commercial partners across the finance, logistics, lifestyle and travel sectors.

In the last year, Igloo Philippines has facilitated over 60 million protection plans and increased gross written premiums by 20 times. Its most recent partnership with Etiqa and Shopee makes affordable Cracked Screen Protection and Electronics Protection Plans accessible to over 73 million monthly visitors on the Shopee Philippines platform.

The insurtech company has also cemented its successful partnership with leading e-wallet provider GCash and now offers a suite of microinsurance protection plans– Online Shopping Protection, Gadget Insurance and Pet Insurance – to GCash’s 60 million users.

“Insurance partners are increasingly looking at how to digitalize their internal processes and distribution channels,” said Mario Berta, Country Managing Director, Igloo Philippines. “This is where Igloo comes into the picture. We offer insurers a plug-and-play solution for distributing insurance products via the platforms of big tech players in the Philippines and the region.”

Insurance for all 

Igloo’s growth in the Philippines also sees it delivering protection plans to a wider reach of the population, some of which include traditionally underserved segments like gig economy workers and micro, small, and medium enterprises (MSMEs).

In January, Igloo extended its partnership with food delivery platform FoodPanda to Philippines, helping FoodPanda riders in the country minimize risks and make accidental losses more manageable while on the road.

More recently, its partnership with UBX’s SeekCap sees the fast-growing online lending marketplace for MSMEs provide access to over 50,000 MSMEs with affordable fire coverage and wider personal accident protection for family members.  

For Neil Trinidad, Vice President of GCash and Head of Insurtech and Crypto, enabling insurance for all is something the company aims for in partnership with Igloo and Etiqa. “The Philippines is a story of massive potential opportunity. But one of the biggest challenges that we continue to see is the gap in financial inclusion. With only 63% of Filipinos not having access to bank accounts.”

Giving power back to consumers

These technological advancements innovate the insurance industry by enhancing customer experience, overall coverage, and cost savings. Insurtech makes insurance accessible to the masses and gives the power back to the consumers by simplifying the entire insurance journey – from the discovery and buying experience, right up to policy and claims management. 

“Our objective in the Philippines is to be able to empower our partners to sell digital products such as insurance,” Berta said.  “Our goal is to bring the most competitive product into the market and new products into the market, and to ensure 102 million Filipinos in 7,300 islands depending on the type.”

Etiqa Philippines President Rico Bautista said insurtech offers a huge opportunity to the Philippines because of its high mobile connection and internet usage. He added that one of the things that makes the Igloo and Etiqa partnership unique is their composite license that enables them to offer both life and non-life products.

“We offer a digital customer journey, and therefore, seamless. From the purchase of the insurance, to the claims. We are an insurance company that does what we do because our vision is to make our country a better place,” Bautista added.

Capitalize on SEA, and Philippine opportunities

With its recent funding announcement, Igloo is primed to build on the strong momentum it has enjoyed in the Philippines.

Berta, who boasts an illustrious career across multiple sectors like IT, eCommerce, fintech and telecommunications and has managed and coached commercial teams across APAC, is planning to keep strengthening the position of Igloo as the leading insurtech player in the Philippines and the region.

“Igloo will continue to invest in reinforcing its full-stack capabilities and innovating its dynamic risk assessment and AI-powered claims assessment tools.” said Berta. “In line with our vision of ‘Insurance for All’, product development and distribution focus will be further targeting the underinsured low to mid-income population segments in Southeast Asia.” 

Igloo’s insurance solutions have already benefited over 15 million users in Southeast Asia. Igloo’s strong business potential lies in Southeast Asia’s growing digital economy, which is expected to hit US$300 billion in 2025. The increasing digital insurance penetration opens up new opportunities for digital players and insurance companies which are worth over US$10 billion in the region.

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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