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How Google’s Business Profile helps Ph MSMEs embrace digitalization

How Google’s Business Profile helps Ph MSMEs embrace digitalization

In Asia-Pacific, small and medium sized businesses (SMBs) account for over 97% of all businesses employ over half of the workforce. The same is true for the Philippines where over 99% of businesses are considered as micro, small, & medium enterprises (MSMEs), according to the Department of Trade and Industry. While online and mobile platforms have made it easier for entrepreneurs to put up their businesses, many of them lack the resources and skills to get started and embrace digitalization.

To help local MSMEs digitize their businesses, Google and DTI launched its MSME Caravan program which has trained over 100,000 MSME owners and employees. The program trained MSMEs on how to grow their businesses using digital tools such as Business Profile (formerly Google My Business) and Primer app alongside access to experts.

Business Profile helps businesses be found on Google Search and Maps when customers are searching for what they offer. For entrepreneurs looking at building their online presence, here’s how Business Profile can help you:

Provide information and show your personality

Creating a Business Profile account allows you to make your business’ phone number, hours, and even health & safety measures available publicly. You can also customize your profile by adding in your logo, along with relevant photos that will give potential customers a feel of your business.

Be found for what you offer

By specifying your products and services, your business will show up as part of related results when people search for what you offer. Adding in pricing information and special offers will also help include you in narrowed-down results.

Add unique features and attributes

Attract more customers who are looking for inclusive businesses that make them feel comfortable.  Let them know of your business’ accessibility features like wheelchair access or attributes like being women-led or LGBTQ-friendly.

Connect with customers

Through your Business Profile, you can activate features like Q&A, real-time chat, booking and quote requests, as well as reviews!

‘Word of mouth’ promotion

Customer reviews on Google offer a chance to hear from and respond to customers directly. Every day, Google sees millions of reviews worldwide and while most are reliable and helpful, Google ensures that information is kept relevant and accurate. Along with its 24/7 support, a mix of policies, people, and technology keep information reliable on Google Search and Maps and to help protect local businesses from fraud and abuse. Find out more about how reviews work and how Google kept business information reliable in 2021.

For more information, visit the Grow with Google website for free online training resources on digital skills and tools or watch this video to learn how to add or claim your Business Profile on Google.

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About The Author

Raymund Ravanera is an accomplished and experienced graphic designer with almost 20 years of creative expertise working in the graphic design industry. He loves the latest gadgets, food and movies. Currently, he owns and manages megabites.com.ph, an online technology and lifestyle blog since 2015.

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