Holcim Philippines, a leading provider of innovative and sustainable building solutions, proudly announces the renewal of its partnership with Dugenia, Marayan, and Associates Company (DM&A Co.) as its agency of record for public relations.
The renewal highlights a continued commitment to leveraging DM&A Co.’s expertise in strategic communication to enhance Holcim’s public image, visibility, and stakeholder engagement. This collaboration sets the stage for impactful initiatives in 2025, focusing on strengthening key areas of engagement.
As part of the renewed collaboration, Holcim Philippines aims to re-energize its media relations strategy, deepening existing relationships with journalists and media outlets while increasing its visibility in traditional and digital channels. Holcim seeks to amplify its message and showcase its leadership in the construction industry by fostering stronger ties with media partners.
“We are thrilled to renew our collaboration with DM&A Co. as we continue our journey of building a sustainable future,” said Holcim Philippines OIC – Chief Sustainability Officer Jill Ramos. “Their strategic vision aligns with our values, particularly our dedication to transparency, sustainability, and strengthening community relationships.”
Michael Dugenia, Managing Partner of DM&A Co., shared his gratitude for the ongoing partnership. “It is an honor to continue serving Holcim Philippines. Their pioneering efforts in sustainability inspire us to deliver innovative communication strategies. Together, we aim to highlight the positive impact of their initiatives on communities and the environment.”
DM&A Co., a full-service marketing communications consultancy, has built a reputation for delivering innovative client-focused solutions. Guided by its “Challenge the Usual” mantra, the agency leverages over 40 years of combined experience to develop impactful public relations campaigns that enhance brand reputation and stakeholder trust.
Holcim Philippines, a trusted leader in the construction industry for over five decades, shares DM&A Co.’s commitment to health and safety, collaboration, empowerment, and customer focus. These shared values provide a strong foundation for their renewed partnership.
The dedicated team managing Holcim Philippines’ publicity requirements includes DM&A Co. External Director and Partner Alvin Marayan, Client Servicing Lead and Account Supervisor Maika De Castro, Head of Content and Strategic Planning Officer JJ Ibarreta, Media Relations Officer Jainy Carilla, and Jr. PR Associate Martin Alcantara.
As Holcim Philippines and DM&A Co. enter another year of collaboration, they are poised to deliver dynamic and meaningful public relations programs that elevate the brand’s leadership and vision for sustainable construction.
