HMD Global, the home of Nokia phones, released a video advertisement featuring Lashana Lynch as Agent Nomi and directed by BAFTA Award-winning director Amma Asante (Pulse Films) as part of being the official phone partner for the 25th James Bond film, No Time To Die. Inspired by the film, the commercial is part of HMD Global’s largest ever global marketing campaign, showcasing Nokia smartphones as ‘The Only Gadget You’ll Ever Need’.
A range of Nokia phones will appear in the No Time To Die film, forming part of an integrated campaign running across cinema, digital, social, OOH and retail which will launch globally on Sunday 8 March, International Women’s Day. It kicks off with a 90 second video revealing a glimpse of the soon to be announced Nokia smartphones.
The secret device will be fully unveiled on 19 March, in plenty of time for No Time To Die, which is coming to UK cinemas on 12 November 2020. Other future-proof Nokia phones included in the film are the Nokia 7.2, featuring a powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics and the iconic Nokia 3310 fans know and love. The film partnership allows HMD Global, the home of Nokia phones, to demonstrate its status as a global provider of Android smartphones, showcasing its commitment to security, speed and innovation, meeting the demands of the world’s toughest customers – MI6 agents.
“Trust, security and iconic quality design are the foundations every Nokia phone is built upon and our values reflect those of No Time to Die and the trailblazing new 00 agent, Nomi. We take great pride in making the latest technology accessible to everyone and look forward to doing this via our latest partnership,” said Juho Sarvikas, HMD Global Chief Product Officer.
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