GUESS together with global music superstar J Balvin partners once again for the Colores capsule collection that was unveiled last March 12 at the Palm Grove in Rockwell, Makati City. With the Colores, J Balvin is further expanding his role in the creative and design process which features even more pieces for men, women and kids. The collection is inspired by J Balvin’s upcoming March album.
The campaign features the chart-topping singer in his hometown of Medellín, Colombia, celebrating the capsule alongside models Jamea Byrd and Sara Orrego. The shoot was art directed by Nicolai Marciano, Director of Brand Partnerships at GUESS, styled by techno DJ and fashion model Sita Abellan and shot by fashion photographer Tatiana Gerusova.
The series of images highlights Balvin wearing pieces from the vibrant capsule collection throughout the colorful streets of Medellín, where fans of all ages joined Balvin on his 2-day journey to shoot the campaign. Colores and incorporates red, yellow, green, blue and purple tones into each piece, weaving J Balvin’s latest venture into this fashion capsule.
“It’s important to see our collaborative efforts with Jose continue to grow parallel with the partnership over time. What initially started as a collection has turned into year-round energy. We organically elevated the partnership to wardrobe his whole tour and dancers, large festival merchandise moments, amongst other one-offs opportunities. With this new collection, Colores, we really pushed ourselves collectively and we’re excited to unveil our most robust collection for men, women and kids. Balvin’s passion and commitment as a partner is the ideal space to create within” said Nicolai Marciano, Director of Brand Partnerships for GUESS?, Inc.
Look for the campaign and other GUESS x J Balvin content in top fashion and lifestyle magazines, at www.GUESS.com.ph. The full GUESS x J Balvin ‘Colores’ collection will hit the following GUESS stores: SM Mall of Asia, Glorietta Mall, SM Megamall, Ayala Trinoma, Robinsons Ermita, Alabang Town Center, Ayala Cebu and online at www.GUESS.com.ph on Thursday, April 30th.
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