Globe has reinforced its partnership with Hineleban Foundation to drive awareness on the importance of planting more endemic trees and protecting the forests in view of the estimated 47,000 hectares of forest cover that the Philippines loses annually due to the destructive effect of deforestation.
To engage the public—most especially the younger generation—and teach them about rainforestation, Globe introduced stylized Philippine folktale characters – the tikbalang, nuno sa punso, diwata, engkanto and engkantada, and the aguila. These characters represent the now-homeless mythical creatures who were displaced from their natural forest habitat (Know more about their stories from this video.)
Globe weaved interesting stories around the mythical characters to make people understand that lesser trees means lesser water stored in aquifers, heightened risk of losing animals living in the forests, and increased soil erosion and siltation. Deforestation also greatly contributes to climate change, an increased amount of greenhouse gases released into the atmosphere, drier soil that cannot grow crops, and instant flooding during heavy rains.
To help replenish the Philippine primary rainforests so that Kit, Tatang, Debbie, Enzo, Erika and Aguila can return to their homes, start planting a tree via www.hineleban.org/donate/. Each P100 donation is equivalent to one tree which will be planted under the donor’s name.
To follow important updates about the campaign through Globe Bridging Communities, go to www.facebook.com/GlobeBridgeCom/. #GlobeOfGood #HelpThatGrows
