As the Philippines grapples with rising energy demands and the threat of power crises, GeiserMaclang, a leading strategic communications and marketing agency in Southeast Asia, marks 25 years of championing energy resilience and independence. Their collaborative efforts with stakeholders like the Visayan Electric Company, Inc. (Visayan Electric) and Shell Pilipinas Corporation (SPC) underscore the vital role of strategic communication and community engagement in nation-building, particularly considering the country’s ambitious renewable energy goals.
The Philippines’ National Renewable Energy Program (NREP) 2020-2040 sets a target of 35% share of renewable energy (RE) in the power generation mix by 2030 and 50% share by 2040. GeiserMaclang’s advocacy for energy conservation and sustainable practices aligns with these national objectives, contributing to the transition towards a cleaner and more resilient energy future.
GeiserMaclang has responded to the looming power crisis in regions like Cebu with a comprehensive strategy focused on public education and perception management. Their crisis management and advocacy campaigns effectively communicate the impact of energy shortages on businesses and consumers, galvanizing public action and fostering collective responsibility.
A key outcome of their efforts is widespread education on energy conservation, particularly among youth and communities. GeiserMaclang has initiated programs in schools and local organizations, teaching practical conservation methods and sustainable practices. Their advocacy, supported by the Boy and Girl Scouts of the Philippines, integrates energy conservation into community service, promoting a culture of sustainability.
Furthermore, GeiserMaclang has been instrumental in helping SPC communicate its goal to provide more and cleaner energy solutions in the Philippines. Their strategic communication efforts have significantly contributed to promoting sustainable energy practices and products.
GeiserMaclang’s advocacy aligns with the goals emphasized by President Bongbong Marcos Jr. in his recent 2024 State of the Nation Address (SONA). President Marcos Jr. highlighted the importance of energy security and the need to boost local power generation capacity. His administration aims to provide competitive energy prices, crucial for the country’s economic growth.
Amor Maclang, Co-founder of GeiserMaclang, emphasized, “As one of the pioneers of the energy independence movement in the Philippines, I’ve come to understand the industry’s complexities and challenges. Global warming is just the beginning. We need affordable energy solutions to sustain daily life and business investments and ensure resilience against domestic disasters and global upheavals. Our tech sector urgently requires advanced energy solutions. Every Filipino must advocate for better energy choices through informed voting and spending, balancing environmental and economic responsibilities.”
GeiserMaclang’s 25-year legacy in promoting energy resilience and independence demonstrates the power of strategic communication and community engagement in supporting national energy goals, including the ambitious targets set forth in the NREP. By addressing power crises, educating the public, and advocating for sustainable practices, GeiserMaclang is paving the way for a cleaner, more resilient, and prosperous energy future for the Philippines.
