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Filipinas break gender stereotypes, shine bright in male-dominated jobs
Filipinas break gender stereotypes, shine bright in male-dominated jobs

Filipinas break gender stereotypes, shine bright in male-dominated jobs

More and more Filipinas help bridge the employment gap as they discover how to shine in male-dominated fields and realize their dreams, thanks to Ariel Ahon Pinay, an advocacy that celebrates and supports the modern-day heroine in every Filipina.

Ahon Pinay was specifically created to eliminate boundaries in gender professional capabilities and to open dialogue on issues women face in their respective industries – a reality that thousands of Filipinas live with everyday.

Before Ahon Pinay came along, Emilyn Saren, Marian Binalla, and Armida Matibag harbored few dreams for themselves, and never dreamt they could barge into male-dominated industries. Thankfully, Ariel Philippines partnered with the Technical Education and Skills Development Authority (TESDA) Women’s Center (TWC) for Ariel Ahon Pinay, allowing many Filipinas the opportunity to finish technical-vocational programs in fields traditionally thought to be reserved for men.

Through determination and hard work, they went through the intensive program of night classes, successfully getting their diplomas after months of rigorous training. The program allowed them to hone their skills in areas such as Shielded Metal Arc Welding, Plumbing, Automotive Servicing, as well as Electrical Installation and Maintenance, which are in-demand jobs in the country and abroad.

Ariel as a partner for women empowerment

For Ariel, the success of these three women shows that gender equality can be realized. “P&G is a staunch supporter of gender equality. P&G’s global #WeSeeEqual initiative is alive in the Philippines through the Ahon Pinay campaign. We believe in empowering women to reach their full potential by helping break barriers that exist in society, particularly in the workplace. We know that there is nothing that women cannot achieve, and Ariel embraces its role in ensuring that women receive the right training and support to be whatever they want to be,” said Louie Morante, Regional Brand Communications, P&G Asia Fabric Care.

Taking Ahon Pinay to greater heights

Ariel Philippines will continue to push for its Ahon Pinay initiatives that will empower women to pursue their goals and make their dreams a reality.

Be inspired and rise up with Ariel Ahon Pinay and TESDA Women’s Center. To keep up with the updates, follow Ariel Philippines’ Facebook page https://www.facebook.com/ArielPhilippines and TESDA Women’s Center’s Facebook page https://facebook.com/tesdawomenscenter. For those interested to enroll in TWC’s Ahon Pinay courses, feel free to course your inquiries to TWC’s email address [email protected] and landline number (02)817-2650.

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