In no other country is Christmas more special than in the Philippines. Here, it’s more than tradition—it’s so ingrained in every Filipino’s hearts that as soon as September arrives, well-loved Christmas songs start to be played and some even begin to put up small decorations that reflect the yuletide season.
An important part during Christmas are the gatherings with family and friends. And for this particular season, the highlight will always be the Christmas ham, a tradition King Sue Ham & Sausage Co. Inc. understands very well. No matter how big or small, Filipino gatherings have a way of making one feel like royalty and King Sue exists to provide Premium Quality processed meats that deliver a taste fit for a king, a queen, a prince or even a princess.
Its founder, Mr. Cu Un Kay, came to Manila from China as a 12-year-old on board a vessel. Even at a young age, he knew the importance of hard work and was employed as a cook by his uncle who owned a cold storage facility in Echague. There, he met a German who later taught him to manufacture hams and cold cuts. He concentrated on producing hams, especially the Bone-in-Chinese Ham, which his business became known for. At the end of World War II, the brand “King Sue” was born. “KING”, the family surname, implies royalty and enormity while “SUE”, means small in Fookien.
King Sue has a wide variety of Premium Christmas Hams that are sure to suit every palate, budget, and preference from the popular Chinese Ham Bone-In, Pina Ham, Sweet Ham, Hawaiian Ham, to its Pear-Shaped Ham.
Indeed, King Sue is as part of Filipino Christmas tradition as the quezo de bola and the various lucky round fruits and its quest to satisfy the Filipino taste and their ever-changing lifestyle will always be at its core values.