To mark Safer Internet Day, Bumble Inc. (NASDAQ: BMBL) has announced its latest feature, Deception DetectorTM, building on its decade-long priority of building kind, safe, and authentic connections. Deception DetectorTM uses Artificial
Intelligence (AI) to help identify spam, scam and fake profiles, aiming to take action before members even see them. Within the first two months of the technology’s introduction, Bumble saw member reports of spam, scam, and fake accounts reduced by 45%.
Research from Bumble shows that globally, respondents cited fake profiles and the risk of scams as their top concerns when online dating*. And almost half of women (46%) surveyed expressed anxiety over the authenticity of their online matches on dating app**. This concern
and anxiety can lead people to miss out on meaningful connections that can positively
impact their lives.
Deception DetectorTM introduces a fast, reliable machine learning-based model to assess the authenticity of profiles and connections on Bumble Inc.’s platforms. Of those accounts identified as spam/scam profiles, Bumble Inc.’s testing showed that Deception DetectorTM supported in blocking 95% of these accounts automatically. This automated and AI-based technology is used in conjunction with dedicated human support to prioritise a safe and empowering community.
Lidiane Jones, CEO at Bumble Inc., states, “In recent years, the online landscape has evolved significantly and we see a growing concern about authenticity. Bumble Inc. was founded with the aim to build equitable relationships and empower women to make the first move, and
Deception DetectorTM is our latest innovation as part of our ongoing commitment to our community to help ensure that connections made on our apps are genuine.” “With a dedicated focus on women’s experience online, we recognize that in the AI era, trust is more paramount than ever. We are being thoughtful about how to best use new models to reduce the anxiety of making connections and support our community, with AI standing as a main area of focus.”
This release is the latest from Bumble Inc.’s AI innovations across its products, building on the company’s extensive history of combating misogyny, harassment, and toxicity online. The company previously introduced other detection capabilities such as Private Detector, an
industry-first feature that utilises AI to detect and blur lewd nude images, and was one of the first dating apps to utilise AI for photo verification. Recently, Bumble has introduced Best Bees, an AI algorithm that provides a higher level of curation for members.
Bumble Inc. was also a founding member and the first dating app to join forces with the Partnership on AI, reinforcing the company’s focus on responsible technology. Deception DetectorTM has been rolled out across Bumble, Badoo, and Bumble For Friends. For more
information on Deception DetectorTM head here.
*Bumble Inc. State of the Nation Report 2023: All data was commissioned by Bumble Inc. within August and
September 2023 with a global sample size of 28,000 people.
**The research was conducted by Censuswide on behalf of Badoo, among a sample of 8004 18+ Respondents who are single/using dating apps or have used dating apps within the last 6 months in the UK, France, Germany and Spain. The data was collected between 20.09.23 – 05.10.23. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.
