To mark Safer Internet Day, Bumble Inc. (NASDAQ: BMBL) has announced its latest feature, Deception Detector™, building on its decade-long priority of building kind, safe, and authentic connections. Deception Detector™ uses Artificial Intelligence (AI) to help identify spam, scam and fake profiles, aiming to take action before members even see them. Within the first two months of the technology’s introduction, Bumble saw member reports of spam, scam, and fake accounts reduced by 45%.
Research from Bumble Inc. shows that globally, respondents cited fake profiles and the risk of scams as their top concerns when online dating*. And almost half of women (46%) surveyed expressed anxiety over the authenticity of their online matches on dating apps.** This concern and anxiety can lead people to miss out on meaningful connections that can positively impact their lives.
Deception Detector™ introduces a fast, reliable machine learning-based model to assess the authenticity of profiles and connections on Bumble Inc.’s platforms. Of those accounts identified as spam/scam profiles, Bumble Inc.’s testing showed that Deception Detector™ supported in blocking 95% of these accounts automatically. This automated and AI-based technology is used in conjunction with dedicated human support to prioritize a safe and empowering community.
This release is the latest from Bumble Inc.’s AI innovations across its products, building on the company’s extensive history of combating misogyny, harassment, and toxicity online. The company previously introduced other detection capabilities such as Private Detector, an industry-first feature that utilizes AI to detect and blur lewd nude images, and was one of the first dating apps to utilize AI for photo verification. Recently, Bumble has introduced Best Bees, an AI algorithm that provides a higher level of curation for members, while Bumble For Friends has AI-powered conversation starters to provide members with a tailored, meaningful message when reaching out to a new connection.
Bumble Inc. was also a founding member and the first dating app to join forces with the Partnership on AI, reinforcing the company’s focus on responsible technology. Deception Detector™ has been rolled out across Bumble, Badoo, and Bumble For Friends.
For more information on Deception Detector™ head here.
