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BPI AIA empowers the next generation of financial leaders

BPI AIA empowers the next generation of financial leaders

With more young Filipinos seeking a long-term and fulfilling career, BPI AIA Life Assurance Corporation (BPI AIA) is actively reshaping what it means to build a secure financial future—not only for its clients but for its employees, too. The company understands that true security comes not just from a paycheck, but also from finding work that aligns with your values and makes a real difference. 

Formed through a strategic alliance between two financial giants, AIA Philippines, a leading life insurance company, the first bank in the Philippines and Southeast Asia, BPI AIA offers more than just a job but a launchpad for purpose-driven careers—where your work creates lasting change for yourself and the community you serve. Employees are empowered from day one to grow, build on their potential, and help BPI customers build a better everyday life and future for all Filipinos. This rewarding experience includes continuous learning, exciting career paths, and comprehensive benefits.

Investing in BSEs to shape the future of BPI customers

BPI AIA’s sales distribution team is fueled by a dynamic team of millennials and Gen Zs— individuals who are digitally savvy, empathetic, and deeply connected to the needs of their peers. Its Bancassurance Sales Executives (BSEs) possess the expertise and knowledge to ensure clients receive the life and health protection best suited to their unique needs. They bring a fresh perspective, a genuine desire to learn, and an unyielding commitment to helping clients navigate the complexities of financial planning.

“At BPI AIA, we firmly believe our greatest asset is our people delivering on the promise of building better everyday lives and futures for all BPI customers,” said BPI AIA Chief Executive Officer Karen Custodia. “Attracting, engaging, and inspiring the right talent at BPI AIA is critial to shaping a better future for our organization, for ourselves, and for all the people and communities we serve.”

The company heavily invests in its employees’ growth, providing them with the tools, resources, and support needed to excel. Extensive training programs equip BSEs with cutting-edge sales techniques, a deep understanding of financial products, and the skills to build strong client relationships. Through immersive simulations and mentorship from industry veterans, they gain the confidence to guide clients towards financial security.

The learning does not stop there. BSEs engage in insightful training sessions, participate in leadership development programs, and constantly expand their skill sets to reach their full potential through a range of upskilling programs tailored to individual career aspirations. Whether an individual aspires to lead a team or continuously elevate their skills and knowledge as the best enablers possible in the industry, BPI AIA provides the platform to carve a unique path to success.

Cultivating a rewarding and nurturing culture

A rewarding career goes hand-in-hand with a supportive and engaging work environment. BPI AIA celebrates and recognizes the hard work and good performance of its BSEs through various incentive programs and recognition initiatives, such as exciting travel and wellness perks, fostering a culture of appreciation and motivation. The company also demonstrates its commitment to employees with comprehensive health support programs, including benefits that extend to families and domestic partners, ensuring they can thrive both personally and professionally.

This commitment to well-being extends beyond individual employees to foster a strong sense of community. At BPI AIA, meaningful personal connections flourish, transforming colleagues into supportive teammates and friends united by a shared mission to help Filipinos live healthier, longer, better lives. The company’s genuine care for its employees, their families, and the community creates a family-like atmosphere where everyone feels supported and encouraged to bring their whole selves to work.

“BPI AIA believes in better because there’s no limit to how good ‘better’ can be,” adds Custodia. “We empower you to find your better in the work you do, the career you build, the life you live, and the difference you make, so we can support even more people to build healthier societies and cultivate healthier environments that better everyone.”

BPI AIA isn’t just offering a job—it’s offering a career with purpose. Join us in empowering BPI customers to live Healthier, Longer, Better Lives and building better futures while nurturing your own growth in a dynamic and supportive environment.

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Jallison Baldueza is our resident content assistant author and junior graphic artist in charge of content and article posting. For press release, articles and contributions please e-mail us at [email protected].

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