Mobile Legends: Bang Bang is one of the most beloved mobile games in the Philippines with over 500 million downloads in. different app stores. And what better way to level up that gaming experience with everybody’s favorite drink, Mountain Dew through the Insta Level-Up promo.
PepsiCo, through creative agency BBDO Guerrero, has partnered with Moonton, the company behind Mobile Legends: Bang Bang to level up everybody’s game with Mountain Dew. The partnership was announced through a TVC with the brand’s latest ambassador, and gaming streamer, Kayla Heredia, along with the original tropa’s Cong TV and Junnie Boy Velasquez.
To participate in the promo, simply peel back the label of any Mountain Dew bottle, and input the promo code in Mountain Dew’s Messenger to win instantly. Dewds can win between 20 to 10,000 MLBB diamonds, gaming rigs, phones, merch, and more.
Dominique Layugan, PepsiCo’s CSD Brand Manager, said: “Mobile gaming is one of the biggest markets in the Philippines. ??Mountain Dew is beyond thrilled to team up with one of the most in-demand mobile games in the country to show how much we value the spirit of thrills and excitement whether it’s on or off our digital screens.”
Kyle Cruz-Tan, Client Services Director at BBDO Guerrero, said: “Mountain Dew’s connection with young thrill seekers is undeniably strong and we wanted to make sure that this work further strengthens Mountain Dew’s brand presence not only with the youth but with the gaming community, too.”
Mountain Dew’s Insta LVL-Up promo runs from May 28 until July 28, 2023 in the Philippines. For more information about this exciting campaign, visit Mountain Dew Philippines’ Facebook page: https://www.facebook.com/mountaindewPH