Acer Philippines launches #TimeForUs movement which aims to narrow the divide between Gen Xers and the millennials. The best way to bring two generations closer together is through technology. As Acer Philippines and G-Shock, a franchise owned by Casio, makes a partnership to break down these barriers that is built on misconceptions and misunderstandings.
With the G-Shock’s appeal, it has bridged both the Gen X and millennial generation and continues to be popular among the youth today.
“At Acer, we believe that it’s time to focus on bridging the generation divide,” shares Sue Ong-Lim, Sales and Marketing Director of Acer Philippines. “It’s imperative that we see that, amidst the differences between Gen Xers and millennials, they are also a lot alike.”
Acer Philippines also called on two artistic icons to collaborate and develop the “Time For Us” a musical-and-spoken word piece music video to drive the message of the campaign. First is rock musician Basti Artadi, a vocalist of the award-winning rock band Wolfgang, rose to fame in the mid- to late-90s, making him a legend among those from Gen X.
While for the millenials, they tap on spoken word artist Juan Miguel Severo. His original piece “Ito Na Ang Huling Tula Na Isusulat Ko Para Sa’yo”, made rounds on social media, making it viral among the millennials.
“G-Shock, Basti Artadi, and Juan Miguel Severo are with us in aspiring to bring the Gen X and millennial generation together,” says Ray Gozon, Senior Marketing Manager of Acer Philippines. “With their help, we are optimistic that we will ultimately be able to succeed.”
With the said partnership these powerhouse brands also launched the #TimeForUs promo, where every purchase of qualifying Acer laptops entitles its buyers to a G-Shock watch, which they may claim in any of Acer’s service centers in Manila, Cebu, and Davao.
To learn more about Acer and #TimeForUs, you can visit www.acer.com.ph, follow @acerphils on Twitter, or visit the Acer Philippines Facebook page at www.facebook.com/AcerPH. Interested parties may also see flyers for more details on the G-Shock promo.