Historic Malolos City, Bulacan was recently the host of the Malolos Investment Conference and the first leg of the Global Tech Roadshow of GeiserMaclang Communications, Inc. (GMCI) in collaboration with Digital Pilipinas (DP) and International Digital Economies Association (iDEA). Now, “The Cradle of Philippine Republic,” Malolos, is ground zero for yet another historical upheaval, the digital transformation of the Philippines, beyond the confines of the country’s massive urban centers.
The investment conference in Malolos, Bulacan, primes the city for technological advancement. The event highlighted the city’s rich cultural heritage and its potential as a premier investment destination.
Malolos boasts a wealth of historical and cultural attractions. At the heart of the city stands the iconic Barasoain Church, a functional monument to the country’s revolutionary past. This church of neoclassical architecture was the site of the Malolos Congress, where the Philippine Constitution was drafted and ratified in 1899. This was also where the Philippine Republic, literally the first republic in Asia, was founded.
Beyond the Barasoain Church, Malolos offers a tapestry of historical landmarks. The Malolos Cathedral, once a convent, is another architectural gem. The city also houses the Malolos Museum and Library, preserving the region’s heritage through artifacts and documents. These sites, imbued with the spirit of Filipino nationalism, offer visitors a glimpse into the country’s rich history.
Malolos is not just about history; it’s also a haven for those seeking unique experiences. The city is renowned for its artisanal crafts, particularly Pabalat Pastilas wrappers, intricately folded paper used as decorative packaging for traditional sweets. Witnessing the artistry of the wrappers being folded is a truly captivating experience. Another must-see is the Puni Leaf Art, a delicate and eco-friendly art form that transforms ordinary leaves into stunning creations. For those with an appetite for culinary adventures, Malolos offers a delightful array of local delicacies. Mercy’s Empanada de Kaliskis, a crispy and savory fish-filled pastry, is a local favorite. Gorio and Mimi’s Kakanin, a renowned establishment, offers a variety of traditional Filipino desserts.
Invited panelists and speakers discussed the game-changing impact of e-wallets, the boom in Filipino delivery services, and the rise of e-commerce giants. Microlending opportunities were also explored, showcasing how SMEs compete above their weight classes in the digital landscape. Discussions included microlending opportunities and how these advancements help SMEs compete in the digital landscape. The investment conference highlighted the transformative impact of e-wallets, delivery services, and online shopping platforms. Panel discussions emphasized the importance of cashless payment options, cybersecurity, and upskilling. These technological advancements promise to make Malolos–and beyond–an even more compelling destination for both local and international tourists.
With so many great local Malolos products to boast, it was apt that Brad Geiser co-founder of GMCI, and GMCI Consultant Ria de Borja gave a thought- provoking talk. Entitled “Premiumizing Local Brands,” it shared eye-opening tips on how to make products desirable to consumers at premium prices. Geiser and de Borja demonstrated how history is full of examples of valorization, which is what happens when a brand is elevated culturally and socially. They shared how digital transformation has not changed these principles, and emphasized that valorized brands can begin as local products.
As Malolos continues to embrace digital transformation, it is poised to become a leading example of how technology can be used to preserve and promote a city’s rich heritage while ensuring its relevance in the modern world. Malolos will benefit from the vast experience of GeiserMaclang in promoting tourism.
The Malolos Investment Conference was held with partner brands such as Dragonpay, BPI VYBE, CIS Bayad Center, Smart, Overseas Filipino Bank, Cyber Q Group and Proxtera.
Bulacan State University, BARAS Technology Business Incubator (TBI), SULONG Central Luzon Start-Up Consortium and DOST PSTO Bulacan also collaborated with GMCI.
Join GMCI, DP and iDEA on August 30 and 31 at SM Megamall for expert panels, workshops and discussions on digital SMEs, marktech, Philippine fintech, innovating government, igaming, digital health, youth digital leadership, proptech and smart cities and the Philippine National Brainstorming.
