Smart Padala, the remittance brand of PayMaya Philippines (formerly Smart eMoney, Inc.), launches today its new campaign with Angel Locsin as its brand ambassador as part of efforts to further strengthen its leadership in the remittance service industry.
The new campaign aims to reinforce the brand message of Smart Padala which is PadaLapit.
Based on data from the first National Baseline Survey on Financial Inclusion released by the Bangko Sentral ng Pilipinas mid-2015, it is estimated that on average, Filipinos take around 22 minutes to reach the nearest financial services touch point. It also costs an average of P43 for a roundtrip fare.
With 15,000 Smart Padala centers nationwide, there is a Smart Padala center in almost every municipality so users do not need to travel, spend for the fare, and consume time just to send or receive money remittances. Smart Padala makes home feel closer by sending the remittances of family breadwinners to their loved ones in the most accessible, convenient, and secure manner. These centers include the recently launched Smart Padala International flagship stores that enable Filipinos to receive the remittances of their loved ones abroad.
Known to be a family-oriented celebrity and an advocate of various causes, Angel Locsin was chosen by Smart Padala as the ideal ambassador for the brand as it intensifies its push for financial inclusion.
“Angel Locsin represents the family and service-oriented values of Smart Padala. Aside from being a devoted daughter, she also supports advocacies such as the Philippine Red Cross and women’s rights. We’re happy to welcome her to the Smart Padala family,” said Lawrence Ferrer, Vice President and Head of Domestic Business at PayMaya Philippines.
“I’m proud to be the new ambassador of Smart Padala. Naniniwala ako sa brand dahil malaki ang naitutulong ng Smart Padala sa mga manggagawa at pamilyang Pilipino. By representing the brand, I hope to help in Smart Padala’s mission to uplift more lives and communities,” said Angel Locsin.
On top of enabling mobile money remittance, Smart Padala also fosters entrepreneurship in the community.
PadaLapit Lang with Smart Padala!
With 15,000 Padala centers nationwide, sending money to loved ones anywhere in the country can be as simple as buying mobile load from a nearby sari-sari store.
To make mobile money more inclusive, Smart Padala launched last year its Pick-Up Anywhere service, which allows users to send money to anyone, regardless of mobile network, to be redeemed at any Smart Padala center nationwide.
It also launched promos such as Padalang Padalow for lower customer service fees and incentives to Padala partners.
PayMaya Philippines is the digital financial services unit of PLDT and Smart Communications (Smart), under the Voyager Group. Aside from Smart Padala, among its innovative services include: PayMaya, the leading over-the-top digital payments app in the Philippine market; PayMaya Business, suite of solutions for businesses of any size; and Smart Money, the pioneering mobile money service linked to the Smart SIM and mobile phone. To know more about Smart Padala, visit www.smartpadala.ph and like its official Facebook page, www.facebook.com/SmartPadalaPH.
