Turner’s Cartoon Network collaborates with SparkleLAB PH to introduce: Code the Future with Cartoon Network a campaign that introduces coding fundamentals to Pinoy kids in a fun and interactive way.
The campaign aims to reach more than 7,000 kids aged 8-10 in Metro Manila with the help of SparkleLAB PH, a local research and development lab, Cartoon Network will empower youths through hands-on workshops that promote imagination, experimentation and collaboration, as well as creative and critical thinking.
Activities will use characters from Cartoon Network’s popular cartoons to gain a better and easy understanding of basic coding concepts. Using Scratch coding, a program that has interactive stories, games, and animations that is easier to learn and boost interest. This will all be combined in a culminating activity for kids to see how these are applied on screen. Here are the concepts together with the characters that are part of the activities:
Powerpuff Girls: Cartesian Plane
Ben 10: Conditional Statements
Adventure Time: Animation
We Bare Bears: Rhythm
Jamboree (All Characters): Lines of Codes
Turner’s New Generations 2017 survey revealed that 57% of Manila-based kids aged 4-14 learnt coding in schools with 87% of them enjoying the subject. Cartoon Network dominates the kids space in the Philippines, hosting regular branded events, developing games and apps for local fans, and continues to be the leading international kids channel on TV.
Present during the launch are Nicole Schneiderjohn, Turner’s Country Lead in the Philippines; Rosanna Lopez, Founder of SparkleLAB PH; young and talented Filipino “coding ambassadors” Nico Jorge and Faith Khoo.
“Integrating Cartoon Network’s well-known characters with coding concepts is a great way to engage kids beyond traditional entertainment and provide an introduction to this valuable life skill,” said Nicole Schneiderjohn, Turner’s Country Lead in the Philippines. “We’re making coding fun, and we’re excited to collaborate with partners like SparkeLAB to bring these ideas to life.”
For more information about Code the Future with Cartoon Network, visit www.facebook.com/asia.cartoonnetwork.
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